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Portal:Tobacco

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The Tobacco Portal

Click on the cigarette pack at any time to return to the Tobaccowiki Portal Home Page.
Click on the cigarette pack at any time to return to the Tobaccowiki Portal Home Page.

Welcome to TobaccoWiki, the online research project to which anyone can contribute. We need your help to mine the millions of pages of previously-secret, internal tobacco industry documents now posted on the Internet. The purpose of Tobaccowiki is to make it easier to find information about tobacco industry behavior, and to reveal what has been learned about the industry through its documents.

Like Wikipedia, the collaborative, online, free encyclopedia, Tobaccowiki is also a collaborative project. We need you to help us search through the tobacco industry documents now available online and enter information here about what you find. We welcome participation from everyone: students, journalists, smokers and non-smokers, food service workers, public health workers, tobacco control advocates, musicians, scientists, researchers and just plain curious folks. Everyone is invited to join in this project to facilitate access to information in the tobacco industry documents.

Confused about Wikis? See the YouTube video Wikis in Plain English

Get Started

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Tobacco topics

Additives | Animal testing | Brainstorming documents | Brand information | Cigarette contaminants | Cigarette design | Consumer letters | End-game strategies | Fire-safe cigarettes | Health claims/health reassurance | Hypotheses | In context of other drugs | Industry-related organizations | Lawsuits | Legislation | Miscellaneous tobacco document information | Nicotine and nicotine addiction | People | PR strategies | Projects & operations | Promotions | Secondhand smoke workers compensation cases and deaths | Smokers | Smoking accessories and paraphernalia | Smoking initiation | Smoking in popular culture | Smuggling | Symbolism of smoking | Target marketing | Tobacco advertising | Tobacco document information by country | Tobacco industry glossary and acronyms | Tobacco industry activity by state | Tort reform | Youth

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Related portals

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Things you can do

== Cigarette Company Brainstorming Documents ==


A rock cocaine cigarette filter? A cigarette that delivers birth control and a sexual stimulant to the smoker at the same time? A geriatric brand? What are all these weird ideas? All of these are actual ideas for new products and promotions that were recorded at cigarette company "brainstorming" meetings. Information about these revealing meetings is compiled on the Brainstorming documents page of TobaccoWiki. It's one of the strangest and most fun pages on SourceWatch. What crazy, weird or sick ideas can you find among the tobacco industry's documents? Go to the Legacy Tobacco Documents Library and, for search criteria, mix and match words like "brainstorming," "synectics," "exploratory" or "problem lab" with words like "promotional" "smoker," "ideas," "sex," "cigarette," "list," and "creative." Be imaginative in your search criteria and see what pops up. If you find something interesting, enter it on the Brainstorming documents page with a short description in parentheses after the link, or write a short article about it. Don't forget to link to the document using the "Bookmark as" URL. For examples see the Brainstorming documents page. If this is your first time editing on SourceWatch, you can register here, and learn more about adding information to the site here, here and here. Have fun, and thanks for your help!

Search the Documents Archives of the Tobacco Industry
British American Tobacco Documents Archive:
Legacy Tobacco Documents Library:
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Why tobacco matters

The strategies, propaganda tactics and corporate behaviors employed by the tobacco industry can give insight into the behavior of other multinational industries and corporations. To that end,TobaccoWiki seeks to increase public understanding of tobacco industry strategies to deceive the public about the health effects of smoking and secondhand smoke; delay regulation of cigarettes, influence regulation and standards in their favor;market their products more heavily in the third world, where there is less regulation; market to young people; form front groups, coalitions and fake "grassroots" groups to do the industry's bidding; leverage human emotional and psychological needs to make cigarette advertising more effective; target less-educated, low income and minority ethnic groups; alter the American judicial system to block lawsuits ("tort reform"); intimidate legislators, regulators, public health scientists and voluntary health organizations; draft and pass laws in their favor; preempt local efforts to limit indoor smoking; engineer cigarettes for addiction, and much, much more.

Like Wikipedia, the collaborative, online, free encyclopedia, Tobaccowiki is also a collaborative project. We welcome participation from everyone: students young and old, journalists, smokers and non-smokers, food service workers, public health workers, tobacco control advocates, musicians, scientists, researchers and just plain curious folks.
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Selected video/audio

The Marlboro Train


Today's Selected Video is a Leo Burnett Company, Inc.-made video to promote the' "Marlboro Unlimited" train, known inside Philip Morris as Project Thunder. It was probably the most costly brand promotion ever in history that never actually occurred. In 1993, Philip Morris contracted with Rader Railcar to manufacture a $44 million, 20-car, ultra-luxury train to promote its flagship cigarette brand, Marlboro. The train would have a theater, a hot-tub car, a dance floor a five-star restaurant, and VCR's in every room. Philip Morris hyped the "Marlboro Unlimited" train in ads, with a sweepstakes and "gear." But the promotion never happened. Why not? Find out what we know about the Marlboro Train, and help complete the story about the mystery:

Search the Documents Archives of the Tobacco Industry
Legacy Tobacco Documents Library:

For additional videos, see the University of California, San Francisco Tobacco Control Archives Multimedia Collection which contains audiotapes and videotapes related to the advertising, manufacturing, marketing, sales, and scientific research of tobacco products as well as materials gathered and produced by tobacco control advocates.

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Selected article

How did we get access to millions of previously secret tobacco industry documents?

Where are the documents kept? Who put them on the Internet? How do I start searching through them? All of these questions and more are answered in The Tobacco Industry Documents: an introductory handbook and resource guide for researchers published in 2003 by the London School of Hygiene and Tropical Medicine.

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Did you know...

A New Cigarette Brand To Support Self-Denial?

A 1986 Philip Morris market research report proposed a new brand of cigarette called "Allot," a low-tar cigarette sold in packs of 12. The rationale for the new configuration was that the low-tar, low price and fewer cigarettes per pack would "help alleviate guilt and support [the] need for self-denial" among smokers. The same document also proposed a low tar, 100 millimeter cigarette called "Lite," which "would act as an appetite suppressant." The only drawback listed about this product was that it would probably end up being a "part-time" brand, since "few would want to suppress their appetite 20 times daily."

Title: What's Relevant to Today's Smoker
Date: 19860000/E
Type: Market research report
Bates No. 2044364192/4203
Collection: Philip Morris
URL: http://legacy.library.ucsf.edu/tid/qax75e00

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Selected picture

Following approximately three years of gay-vague ads, this overtly gay-targeted ad for Parliament Menthol Light cigarettes (a Philip Morris brand) ran just once in Out Magazine in 1997 and never appeared again. To view some of the gay-vague ads that PM ran in Out Magazine, go the the Philip Morris advertising archive and enter as search criteria the phrase "Out Magazine" (in quotation marks, as it appears here). Most of the ads feature two males and one female posing around water features, like pools and beaches.
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Tobacco news

Sick Florida Smokers Can Apply to Split $600 Million

Tens of thousands of Florida smokers sickened by smoking cigarettes, and the surviving family members of smokers who have already died, can apply to receive a share of a $600 million trust fund set up by the major U.S. tobacco companies as the result of the Engle class action lawsuit filed 14 years ago against the cigarette makers. In 2006, the Florida Supreme Court threw out a record-breaking $146 billion damage award against tobacco companies in the Engle case, but the tobacco companies had already set up the fund to pay out money to Florida smokers who had become ill prior to November 21, 1996. It is estimated that between 10,000 and 50,000 people could qualify to split the funds. If 50,000 qualified smokers applied to split the $600 million, each would receive $12,000.

Applications will be available at the Web site of the Engle Trust Fund.

To read more about this story, click here

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